In July 2011, Bridgestone , the world leader in the tire industry, joined hands with China's famous environmental protection organization, the Shanshui Nature Conservation Center (hereafter referred to as “Shanshuiâ€), to jointly launch the “Ecological New Cube - Ecological Protection Project of Qinghai Nianbaoyu Ecological Forestâ€. In the three directions of “biological special protectionâ€, “construction of young scientists’ practice bases,†and “village photography training stationsâ€, based on the support of the community to carry out ecological protection activities, we started to conduct continuous scientific research and protection of the ecology in the region.
In June 2012, on the first anniversary of the "Ecological New Cube - Ecological Protection Project of Qinghai Nianbaoyu Ecological Protection Project", Bridgestone (China) Investment Co., Ltd. initiated the "Exploration Year of the Jade Conservation Project - Bridgestone" The Eco-protection Philanthropy Journey, in cooperation with the Pacific Automobile Network Che Youhui, recruits car lovers who love nature and advocate environmental protection for the community, and jointly explores the ecological and cultural exploration of the annual Bao-yu.
Since the inception of the Qinghai Nianbao Yuze Ecological Protection Project, through cross-border cooperation among government, NGOs, academics, and enterprises, various protection researches have achieved phased results: the first two representatives of young scientists, in 1 At the end of the resident survey and targeted research of the year, they had their own experiences and insights on various ecological improvement issues including species protection, pasture management, and climate change. The "Country Photographic Training Station" project, which has established the "Biological Special Protection" program for the Tibetan Mutual Protection Community and the Minamata Wetland Protection Community Small Grants, and cultivates local residents' attention to environmental and cultural changes, has entered the track.
At the border between Sichuan and Qinghai, on the edge of the Qinghai-Tibet Plateau, there is an area named Nianbao Yuze. The magnificent landscape, colorful forest and grassland vegetation types and beautiful water bodies in the area constitute the diversity of biological and natural landscapes in the world at high altitude. At the same time, a variety of endangered species such as Tibetan mastiffs, snow leopards, and otters are inhabited in this vast plateau wetland ecosystem.
In order to allow the beautiful Nian Baoyu to enter the eyes of more people, so that ecological protection and community-based biodiversity conservation work get more social attention and support, Bridgestone meticulously planned the “Year of Exploration Yu Ze - Bridgestone Eco-protection Philanthropy Journey - Self-driving tour activities, inviting people with lofty ideals who love outdoor driving, focusing on the ecology of the plateau, and loving the public good, went to the holy waters of the Shenshan Mountain at the end of June to explore the year-old jade The ecological environment of the plateau, and through face-to-face exchanges with local community environmental protection volunteers, young scientists working on the front lines, and representatives of resident representatives of “Shanshuiâ€, personally appreciate the importance of ecological protection, and experience environmental protection and public welfare. The infinite charm.
At present, "Exploring the Years of Jade Protection - Bridgestone Eco-protection Philanthropy Journey" is a hot recruitment campaign. The registration deadline is until June 15. In conjunction with this event, Bridgestone (China) Investment Co., Ltd. has also launched the “Explore the Years of Jade Conservation - Bridgestone Eco-protection Philanthropy Trip†interactive thematic page through its “introduction to the event†on its official website. , “Going to follow the jade in recent yearsâ€, “exploration interaction†and several other sections detailing the event information, and will open the “exploration information†page after the event and the majority of users share the beauty of the natural humanities on the way and bit by bit.
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