Car trade-in has limited efforts to save the market


As one of the policies to boost the automobile industry, the implementation of the "trade-in replacement" implementation details was promulgated as scheduled. The introduction of the new policy aims to inject a booster force into the domestic auto market that has grown weak in June, but from all parties to solicit opinions. The response of the manuscript does not seem to be optimistic.

Subsidy is limited

On Friday, the Ministry of Commerce and the Ministry of Finance jointly issued the “Memorandum of Practice for Automobile Exchange” (Draft for Soliciting Opinions), which stipulated the specific scope of subsidies and standards for vehicle replacement, the renewal of vehicles and the application, review, and issuance of subsidies, and made public. solicit opinions.

The Opinions Draft stipulates that from June 1st, 2009 to May 31st, 2010, the vehicle trade-in subsidies will be sold to the designated scrapped automobile recycling and dismantling enterprises that have been legally established, and the new cars will be redeemed; Less than 8 years old mini trucks, old and medium-sized passenger-carrying vehicles; old and medium-duty trucks less than 12 years old; old passenger cars less than 12 years old (excluding rental) Compared with the service life specified in the "Use Age Limit Table for Automotive End-of-life Standards", various types of "yellow-marked vehicles" will be scrapped in advance.

From the perspective of the subsidy, commercial vehicles that were previously limited by the policy are the main targets. According to estimates of experts from the China Automotive Technology and Research Center, after the implementation of this policy, this year it is expected to boost sales of 300,000 commercial vehicles. Su Hui, who is also in the automotive industry, also believes that “new trade” mainly focuses on cross-border cars and commercial vehicles, mainly because of the slower pace of vehicle renewal in recent years. Last year, the renewal of this part of the market began to recover. This policy will speed up this Some models are updated.

However, many commercial vehicle manufacturers are conservative about the market stimulus role of the New Deal. According to the opinions solicited, in accordance with the provisions for the early retirement of old cars, "yellow car" and redemption of new cars, the subsidy standard is in principle not higher than the amount of purchase tax for bicycles of the same type.

To this end, Dongfeng Commercial Vehicle sales manager in North China accepted an interview with a CBN reporter that although the “replacement of old for new” will expand the scope to medium-sized cards, micro-cards, and passenger cars, the maximum subsidy of 6,000 yuan is relative to the total price of a new car. Obviously insignificant, "If you can continue to use, the owner will not buy a new car because of a subsidy of a few thousand yuan."

Retirement is not worthwhile

Compared with commercial vehicles, passenger cars with higher market attention are not the focus of this subsidy. According to comments, the “Yellow Marker” is the only car model that meets the scope of “renewal”, but the “Yellow Label” car will be scrapped in advance and a new car will be redeemed. If the new car has enjoyed a vehicle purchase tax policy halving the 1.6 liters or less passenger vehicle purchase. Will no longer enjoy subsidies.

Su Hui believes that because the redemption subsidies cannot be repeated with other preferential policies, consumers often choose the easy way. The reporter found in an interview with the second-hand car trading market in Beijing that most car owners often choose to sell cars instead of scrapping them, as opposed to a subsidy of up to RMB 6,000. An owner of the vehicle preparing to change the car told reporters that in the used car market in Beijing, even the Jetta, which he intended to sell in 1998, could sell at least 20,000 yuan. If he takes it for retirement, it is obviously not worthwhile.

According to relevant person in charge of the used car trading market in Beijing, in the second-hand car trading market in Beijing, the number of models with transaction prices below RMB 6,000 is extremely small, even if it is a ten year old Santana, Jetta, or Fukang, the transaction price is at least About 2 million.

In fact, the Central Government’s “renewal of trade” has been actively responded to by the local government. Shanghai and Henan Province have rapidly adopted corresponding policies, and the amount of subsidy even exceeds the national subsidy standard.

However, consumer response to the policy is still not very strong. A certain 4S shop sales staff of Beijing Hyundai told the reporter: “A lot of consumers recently went to the 4S store to consult and redeem, but there are many people who consult and there are very few people who actually submit a subsidy application.”

Experts in the industry believe that this kind of subsidy is only a good thing for owners who are in urgent need of a change of car or coincide with the compulsory scrapping period, because after this measure, the owners who choose “renewal of old” are only a few.
View related topics: "new trade-in" stimulates the development of commercial vehicle market


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