China's ceramics machinery industry heads up to achieve triple jump

Under the glorious history, Chinese ceramics machinery has gone all the way from “depending on others” to “on its own”, from “bringing in” to “going out”, and from “non-status” to “big brand”. A glory. To be sure, Chinese ceramic machinery can be very proud. Because it took only a few decades, we achieved a leap and leap; but China’s ceramic machinery must also be modest. As we enter the international arena, we have a head start while we have a It's a long way to go.

Historical Review Taoji Realized Triple Jump in 30 Years In 1983, Foshan City's acid-resistant ceramics factory imported the first fully automatic ceramic tile production line from Italy, marking that China's architectural ceramics have entered a period of rapid development. The production volume of ceramic tile has soared from 272 million square meters in 1991 to nearly 8 billion square meters in 2010, accounting for more than half of the total ceramic tile production in the world. At the same time, it has also stimulated the large scale of China's construction ceramic equipment market. development of.

In 1998, Kodak Electrical Equipment Co., Ltd. took over the large-tonnage press technology and launched the first large-tonnage press KD3200 ton press in China, marking that China's ceramic machinery and equipment enterprises have fully mastered the core technology of the ceramics machinery equipment. Localization, the formation of Chinese characteristics of building ceramic production system. Over the following decade, domestically produced ceramics equipment technology has gradually matured, gradually becoming the mainstream of the domestic market with its cost-effective advantage, and imported equipment has also decreased year by year. From the initial domestic market, the imported equipment of the same color was imported into the current import. The market share of equipment is less than 10%.

It is reported that the building ceramics equipment was almost entirely dependent on imports before 1983. By 2010, the imported equipment has dropped below 10%. The localization rate of building ceramics equipment has reached 100%, and domestic equipment has completely replaced imported equipment. Especially in the past three years, first-tier ceramic equipment suppliers represented by Kodak Electromechanical Co., Ltd. and Henglitai Machinery Co., Ltd. have approached or surpassed the world level in the field of ceramic equipment technology, and have become the leading force in driving the development of the ceramic industry in China.

In the 21st century, due to the sustained and healthy development of the national economy, the scale of the construction ceramics market has expanded rapidly, and the Chinese architectural ceramics machinery market has developed rapidly. From 2004 to 2010, the total annual sales volume of China's architectural ceramic machinery and equipment market soared from 4.5 billion yuan to more than 10 billion yuan in 2010. The market capacity increased by 80% in six years, and the average annual growth rate exceeded 20%.

Domestic machinery and electronics go deep into the domestic market Ceramic machine transformation and upgrading In the fierce competition in the building ceramics machinery industry, the lack of capital, technology, market and other advantages of the enterprise gradually eliminated by the market. At the same time, the advantageous companies continue to expand their market share by expanding investment scale, mergers and acquisitions, and other means of integration through cost advantages, product innovation advantages, and brand advantages. China's ceramic machinery industry has entered a relatively mature period of competition, from the unordered pattern of headless, their own array gradually transformed into leading by the industry leader, the overall layout of the orderly operation. China's ceramic machinery industry has gradually increased its degree of scale and market concentration, and its international competitiveness has also gradually increased.

The significance of automation equipment for the development of modern industry is self-evident. At present, the degree of automation in China's ceramic machinery industry is still relatively low, and the realization of automation of ceramic machinery equipment will be one of the most important tasks for the development of China's ceramic machinery industry within a very long period of time.

However, compared with the industrial integration of foreign construction ceramics machinery industry, the market share of China's architectural ceramics machinery enterprises is still relatively scattered and the industry concentration is low. It is difficult to form an effective competitive advantage in the international market for the time being.

Expanding the international market, the potters have to go through the hardships. The development of the Chinese pottery equipment and the development of the international market is very difficult. Overall, China’s ceramics equipment exports have been in the difficult stage of development for the international market in recent years.

According to data released by the Italian Ceramics Machinery and Equipment Manufacturers Association (ACIMAC), Europe and the Middle East are the major regions for the export of Italian pottery equipment, and they are also the main markets for pottery equipment sales in the world. In Europe and the United States, the sales price of the Sacmi production line is more than twice that of the Chinese production line. Faced with the high-end market, Chinese equipment is still difficult to enter on a large scale. In the emerging markets of Southeast Asia, South Asia, and the Middle East, Sacmi is also highly competitive. Coupled with its use of European financial institutions, it can provide international customers with 3 to 5 years of forward financing services in these regions. The price of rice is more than 30% higher, but it is still the customer's first choice. China's pottery equipment is only tentatively confronted with Italian companies (mainly Sacksemi) in the emerging production areas of international architectural ceramics such as Southeast Asia, and its international competitiveness remains weak.

It can be seen from this that domestic ceramics equipment needs more efforts in order to gain a foothold in the international market. Of course, the huge export market space of the pottery equipment also indicates to the domestic pottery equipment companies a broad development prospect.

The largest producer of Sacerami International's world-leading international architectural ceramics technology equipment is mainly concentrated in Italy. Italy is the world’s largest producer and exporter of architectural ceramics technology equipment. Its output accounts for more than 70% of the global market share. Excluding the Chinese market). In 2007, the sales of ceramic machinery from Italian manufacturers reached 1.937 billion euros. In 2008, the financial crisis affected a slight decline, with sales of 1.826 billion euros, which is approximately double the sales volume of Chinese ceramics machinery manufacturers.

The rapid development of China's architectural ceramics machinery and equipment industry has broken the pattern of Italy's unique and absolute monopoly advantage. At present, the overall technological level of China's ceramic machinery has approached or reached the international advanced level, and some of the technologies with independent intellectual property rights are at the leading level in the world. Since the 21st century, the rapid development of Chinese building ceramics machinery has exacerbated industry competition in the world, especially the formation of threats to the old Italian producers, which prompted the Italian ceramics companies to begin industrial integration through mergers and acquisitions, and to strengthen their strength to deal with. We have noticed that the number of ceramics machinery companies in Italy has continuously decreased since 2000, but sales have continued to increase. In 2008, Italy achieved sales of ceramic machinery of 1.826 billion euros, of which Sacmi accounted for about 50%, and the industry concentration has increased significantly. .

Postscript We are delighted to see that the Chinese ceramics machinery industry has flourished and expanded in recent years; but we should also see that at present, there is still a big gap between China's ceramics machinery companies and international companies. How to shorten this distance, and ultimately achieve beyond, China's ceramic machinery enterprises can be described as a long way to go.