Like the typhoon "Medem" that just landed on the southeast coast, another super typhoon "anti-monopoly" is also sweeping the entire auto industry. Under the pressure of the National Development and Reform Commission's anti-monopoly, Jaguar Land Rover first cut prices, Audi followed closely to reduce the price of parts, but Mercedes-Benz and BMW were "stable as Tarzan." How do foreign brands use monopoly behavior to make huge profits? After the price cut, what will be the impact on the independent brand?
The National Development and Reform Commission anti-monopoly investigation force, Land Rover, Audi price cuts in the Audi company officially announced yesterday, will be the original spare parts price of domestic models will be lowered from August 1, the consumer car costs will be significantly reduced. Jaguar Land Rover China will also cut its prices from three luxury cars, including the Land Rover Range Rover Extended Edition, starting from August 1 this year, with a maximum drop of 300,000 yuan.
Ms. Wang Yan, Executive Vice President of Jaguar Land Rover China, said that the price of future after-sales services may be further adjusted.
Wang Yan: Next, the company will continue to invest in the construction and training of the dealer network, and is also exploring and researching the standard and price system for optimizing after-sales service.
In fact, the price cuts of the two foreign brands are all derived from the anti-monopoly investigation of the National Development and Reform Commission.
Ge Shuwen, executive deputy general manager of FAW-Volkswagen Audi Sales Division, admitted: "At the beginning of this year, the NDRC price supervision and inspection and anti-monopoly bureau gave high attention to the problems in the auto industry and after-sales service." He also said that Audi " Actively cooperate with relevant investigations."
According to industry insiders, this year, many foreign brands including Mercedes-Benz, Audi, Jaguar Land Rover and Chrysler have been investigated by the National Development and Reform Commission for suspected monopolistic behavior.
The overlord clause is very common in auto foreign brands. Dacheng Law Firm Deng Zhisong has listed various overlord clauses for foreign brands:
Deng Zhisong: If you want a warranty, you must go to the 4S shop for maintenance. If the accessories are broken, you must use the original accessories. Relatively speaking, the service provided by the 4S shop is more expensive, and the replacement price of the accessories is also very high.
Shen Jinjun, executive vice president of the China Automobile Circulation Industry Association, believes that these behaviors are not uncommon in foreign brands.
Shen Jinjun: I think this is at least a common phenomenon, and in the end it really hurts the rights and interests of consumers.
Taking the replacement price of parts as an example, in April this year, the China Insurance Industry Association and the China Automobile Maintenance Association jointly released a research result showing that if a Beijing Benz car is opened for sale, the earned money can buy 12 vehicles. New car. Such profiteering is common among foreign brands.
Even if the investigation goes deep into Mercedes-Benz and BMW does not move, does Mercedes-Benz have plans to cut prices? Has it been investigated by relevant departments? The staff of the Mercedes-Benz Government Relations Department responded to reporters’ questions with a few “I don’t knowâ€:
Mercedes-Benz staff: I have not heard of it, I don't know, I don't know anything about what you said.
Regarding the price cut, the reporter also called the BMW company to inquire, but the BMW company said: "There is no news of the price cut." Whether the relevant state ministries and commissions will issue fines for these suspected monopolistic behaviors and foreign brands that have not explicitly adopted price reduction measures, the voice of the economy will continue to pay attention.
Anti-monopoly will promote domestic car upgrades In addition, there are people in the industry worried that once foreign brands significantly reduce the price of after-sales service and original accessories, it will further crack down on the development of self-owned brands. In this regard, Shen Jinjun, executive vice president of the China Automobile Dealers Association, does not agree:
Shen Jinjun: The automobile industry will ultimately benefit consumers. Only when this industry develops can this industry be strong. I don't think there is anything wrong with China's auto industry. It can only promote them to upgrade their brands and be able to do better.
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