Automobile spare parts industry is an important part of the automotive industry and is the basis for ensuring the long-term stable development of the automotive industry. In order to promote the development of the automobile industry, our government actively encourages the development of the spare parts industry.
For a long time, the spare parts industry is a weak link in China's auto industry, which restricts the overall level of the auto industry. After the development in recent years, the annual production capacity of 2.5 million vehicles has been formed, and the actual production output of 1.65 million vehicles. The auto parts have a large market space. The auto parts matching market reached 200 billion yuan, and the maintenance market reached 60 billion yuan. Not only has a certain economic scale been formed, but the quality of automobiles has also been greatly improved. With the localization of automobiles, automobile parts and accessories have really driven the parts and components companies to form a relatively complete and mature spare parts system. However, in the actual situation, fakes and shoddy are indeed very serious. In the field of auto parts, all brand-name products, any products that are sold on the market, and products that can be supplied to the mainframe, all have fake and shoddy problems. Quite serious. The production and sales of enterprises, the vast number of consumers paid a high price for this, the national economic order has been seriously disrupted. Therefore, it is imperative to carry out combat and control of counterfeit and shoddy work in the field of automobile parts and accessories. It is also imperative for accessory companies to strengthen the security of their products and protect their own interests from being damaged.
Counterfeit auto parts flood the market with various forms of counterfeiting, including:
1. Misappropriation of famous and famous production companies' trademarks, logos, and fake internal and external packaging, shoddy goods.
2. Complete purchase of famous auto parts products, dismantling, coupled with counterfeit inferior products, mixed, assembled sales.
3. Imitate the use of imitation and famous manufacturing company name, product trademark, inside and outside packaging, marking is very similar approach, confuse the majority of consumers.
4. Recycling of used products, processing, refurbishment, posing as original authentic accessories, shoddy, and dumping at prices significantly below factory prices.
Counterfeit auto parts have caused serious damage to the healthy development of China's auto parts industry, and have damaged the reputation of famous and high-quality products and companies.
First, the hidden dangers of counterfeit auto parts are endless. The spark plug is a key component of the automobile and motorcycle engine. The authentic "Lightning" brand product of Nanjing Huade Spark Plug Co., Ltd. uses nickel wire to make the electrode, while the counterfeit product is replaced by iron wire. Many counterfeit auto parts have inferior materials, rough appearance, and the size does not conform to the specifications. They are quick to wear and have a short life span. They can easily cause leakage and seal of the seals. The quality of the piston rings is poor, resulting in pull cylinders, severe blow-by, burning oil, and even Breaking loops; especially brake systems, steering systems, lighting systems, engine systems, and other key components that are counterfeited, will lead to vicious accidents involving car crashes.
The second is the survival and development of fake and inferior accessories that plagued famous enterprises. The "Sailing" brand battery has lost tens of millions of yuan in value every year due to counterfeit and shoddy products, and has seriously damaged the image and reputation of "Sail". Because of the impact of counterfeit and shoddy products, Nanjing Huade spark plugs have reduced their market share from 50-60% to below 40%, and lost 30 million yuan in output value in one year. Yuchai Machinery Co., Ltd. lost an output value of 250 million yuan a year due to counterfeiting and shoddy. Only one item of sales fell by 110 million yuan. Langfang Meilian Braking Equipment Co., Ltd. directly lost 22 million yuan due to counterfeit products. Six kinds of products such as automobile electric horns, regulators, and relays produced by Shanghai Industrial Communication Electric Co., Ltd. had been rampantly counterfeited. In 1997, sales volume fell by 18.5%-52% compared to 1996, and sales decreased by 8.4 million yuan. According to statistics from FAW Group, 60%-70% of the standard parts of the Liberation brand series of the Group were counterfeited, and about 30 million yuan was lost each year. Zhejiang Wanxiang Group produces more than 650 varieties, 40% of which are exported to Europe and the United States and other foreign markets, but due to serious counterfeiting, only 110 series of universal joints, the market sales loss of 30 million yuan, and so on.
Third, counterfeit auto parts seriously disrupted the auto repair market. At present, there are 220,000 large and small auto repair shops across the country, employing 2.2 million people. Due to fake and inferior auto parts flooding the market, the car is being repaired and damaged.
While carrying out anti-counterfeiting work, it is necessary to combine with the promotion of anti-counterfeiting for the promotion, protection and promotion of famous and high-quality products, guide consumption, standardize the market, construct the market, and guide the market. Anti-counterfeiting work depends on administrative and legal systems. Combine the combination of crackdown and rectification, the combination of combat and anti-counterfeiting, and the combination of rectification and cultivation of the market, so that the anti-counterfeiting work can be seen to be effective.
How to make consumers quickly and easily identify genuine and fake accessories, so that there is no living space for fakes, is the most important anti-counterfeiting work. While understanding and strengthening product quality publicity, it is difficult to counterfeit, fake counterfeit packaging, and anti-counterfeiting logos are also optional roads for auto parts anti-counterfeiting. Anxin Anti-counterfeiting Technology Development Co., Ltd. has been adhering to many years of anti-counterfeiting work experience, accumulating profound knowledge, and launching Secuparts, a solution to the anti-counterfeiting of automotive parts and components.
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