Instruments and Meters Leverage Internet Marketing to Accelerate Development

In 2012, China's instrumentation industry opened up a domestic market to launch domestic demand and opened up a new road of development in the manufacturing industry, becoming a "unique" high-speed development industry.

According to statistics, from January to September of 2012, the total industrial output value of the instrumentation industry in the country totaled 486.76 billion yuan, a year-on-year increase of 16.29%, and the sales value reached 737.783 billion yuan, a year-on-year increase of 16.24%.

From January to September, the industrial output value of the 19 sub-industries subordinate to the instrumentation industry had a large difference in the growth rate of industrial sales. Among them, the growth rate of production and sales of instruments for geological exploration and special instruments for earthquakes, and instruments and meters for agriculture, forestry, animal husbandry and fishery production exceeds 30%, and there are about 5,500 companies in the industry, such as the number of Brilliance-related technologies.

These transcripts relying solely on traditional marketing are far from attainable. It is precisely because the instrumentation industry has made rapid progress in the manufacturing sector by catching up with the Internet marketing express train.

Full use of the search engine in the instrumentation industry

When referring to online marketing, search engine optimization and marketing have to be mentioned. Many companies use Baidu, Google (have exited) and other search engines to optimize, buy bid rankings, and constantly increase their exposure and clicks in exchange for more order conversions. It can be said that the instrument industry is as good as the ads in search engines. Medical industry and education industry. Since Google's withdrawal from China, although Baidu has become the SEM's largest mainstream, it still gives companies and webmasters a sense of overbearance, and the 360's comprehensive search in the second half of the year seems to be for most of the likes of VRay. This way, SMEs and their many webmasters have some new dawns.

The prospect of the combination of e-commerce in the instrumentation industry

Internet e-commerce can help domestic instrument and meter companies participate in domestic and international competitions, and have direct dialogue with international markets, helping enterprises to quickly break through technological bottlenecks and achieve technological innovation and upgrading. Utilize this new e-commerce trading tool to broaden the company’s current sales channels, improve the business environment, optimize and activate the entire industry chain, actively integrate into the Internet trading model, use the Internet, and use e-commerce to make business bigger In the e-commerce industry, the instrumentation industry did enjoy the sweetness.

Vertical industry portal of instrumentation industry

Today, with the increasingly fierce competition in the advertising competition within the comprehensive platform and search engine rankings, some instrumentation companies are turning to more professional industry websites, namely vertical industry websites of the instrumentation industry.

In today's information age, the number of unimpeded information channels and information resources determines "life and death and success or failure". This is especially true for instrumentation, a highly specialized field. It integrates and develops all the advantages it has, establishes a complete set of service systems and models, and has many advantages such as the timely release of inquiries, complete and comprehensive data resources, authoritative information and professional expertise, and extensive network coverage. The appearance of a personalized industry portal site is no doubt a plus for the Chinese instrumentation industry that is in the stage of gradual development and growth. It will surely maintain the balance of the entire industry chain and establish more reasonable information exchanges. Channels play an important role in promoting.

The entry threshold for vertical e-commerce websites is not high, but the e-commerce market is still not a mature market. Regardless of whether it is a comprehensive or professional electronic website, the profit rate of its individual products is not high. Bulk purchases require a certain amount of funds and have strong financing needs. Therefore, it is not easy for enterprises to develop. How to maintain customer loyalty and product cost control, logistics cost control, and product personalization are all issues to be considered in a web site.

Network marketing blindness in instrumentation industry

Although the instrumentation industry was one of the earliest manufacturers to enter the Internet to promote, many aspects have caused us to be very worried. Many companies spend money to advertise but they do not achieve a single effect. Even a lot of people who do not have any effect. There are people on the Internet who say: “The advertisements provided by Chinese instrument manufacturers have miraculously supported many pornographic stations abroad.” From this, it can be seen how severe the embarrassment of Internet marketing in the instrumentation industry is.

In summary

From the perspective of the entire instrumentation industry, coupled with the arrival of the Twelfth Five-Year Plan, China's instrumentation industry will also enter a period of rapid development. In the next five years, the total industrial output value will reach or approach RMB 1 trillion, and the average annual growth rate will reach 15%. China's instrumentation industry through the extensive use of online marketing, especially e-commerce, or let the development of this most traditional industry eventually found a cure. It is believed that in the near future, traditional small and medium-sized enterprises like the instrument and meter industry such as Brilliance will be more influential in online marketing and even exploiting the e-commerce market. It is also believed that Internet marketing will gradually mature in the instrumentation industry and even in China as a whole.