November second-hand car consumption big data release 80 after the main force of consumption

Recently, the used car of Guazi has released the national big data of used car consumption in November. According to consumption big data by age, China's second-hand car buyers continue to tend to be younger, accounting for more than half after 80, still the main force, and the highest purchasing power; after 90, the proportion of purchasers has increased the most and abandoned domestic brands to luxury brands. More than 200,000 purchases ranked first; after the 70 favorite SUV, consumption accounted for basically the same; after 60 is the only rising age of domestic brand consumption, and consumption in domestic brands of second-hand car consumers accounted for the highest proportion .

From the consumption point of view, the post-80s is still the main consumer group of the used car market, and accounts for more than half. It shows that after 80, it is already the backbone of society and has the strongest spending power. After the second place in the 90's, it has been showing a rising trend. After the 70's hot pursuit, its share has changed little in recent years, and it has maintained a good purchasing power. After 60, the share decreased slightly, and the data showed that it also had the lowest average price. Wang Xiaoyu, vice president of direct sales network for used cars, pointed out that after purchasing the used car, the 60th showed Chinese style simplicity and publicity. When it was consumed, it was the most economical, space was the most favorite, and the application was most pragmatic. Therefore, after 60, the choice of cost-effective large-space domestic brands has become even more obvious.

90 after the abandonment of domestic brands went to the luxury brand domestic genuine love powder after the sharp increase in 60

According to big data on the used car of Guazi, the luxury brand of used cars showed an upward trend year-on-year. In November, the consumption accounted for 30% of the total brand in the used car market. After 80, the proportion of consumption was the highest, followed by the highest growth rate after 90, and ranked first in the consumption of 200,000 vehicles. The trend of consumption upgrade was obvious. The consumption of domestic brands in the top 20 brands of consumption dropped from 46% last year to 38%, down by 8 points, and still accounted for a favorable share of the overall used car market. Last year, domestic brand consumption fell in the four major age groups and all three showed a downward trend, with the largest decrease being 90 percent after a drop of 49%. After 60, it was the only rising age category for consumption, an increase of 11%. After entering the workplace after 90, he has a stable income and has an active purchasing power. Under the growing penetration of second-hand car finance, the consumption of cars has been escalated, showing an astonishing spending power; and attitudes towards car consumption after 60s have become more prominent. A rational and patriotic feelings emerged.

After the 70 favorite SUV appearance stable inner wild 60 after the love MPV family car

From the perspective of the distribution of models, the sedan is the first choice for all ages. According to big data on the used cars of the seeds, the sedan has increased by 5 points compared to last year, showing a slight steady growth for all ages. The overall decline in hatchback vehicles, and the increase in SUV consumption, the specific growth rate from the age group came from 80 and 90. Pursuit of large space is already a major trend in China's automobile consumption. It is worth mentioning that, in terms of purchasing power of the SUV after 70, although it is slightly lower, it is the only age range in which the consumption of SUV exceeds that of the hatchback. It can be seen that the post-70s in China are not reluctant to greasy middle-aged people, but appearance. Stable and wild inside. The increase in the consumption of used-car MPVs mainly comes from after-60s, but sales of new-typed MPV vehicles have been declining in the past two years.
Wang Xiaoyu, vice president of direct sales network for used cars, said that in recent years, the advent of the second-best period has made MPVs move from business cars to homes, but the high-quality MPVs on the market have higher prices, compared with the more reasonable prices of used cars. MPV's main growth group comes from 60 years later. After 80s, consumers are more concerned with the use of space, cost-effectiveness, and pragmatic functions than 80 and 90 consumers who pursue appearance, driving, and branding. Therefore, used car MPV becomes A good choice for family cars after 60.