According to Bloomberg News on July 6, search engine giant Google has publicly started a project on auto-driving, and it is reported that Apple, based in Cupertino, is also considering building an electric car. It may have an automatic driving function.
Naturally, people will ask why technology companies are interested in the automotive industry, just as Apple is developing CarPlay, and Google is developing Android Auto, both of which are in-vehicle infotainment systems. The reason is that futurists believe that in the next few years, cars will not only be able to achieve efficient commuting, but also can order coffee, pay, and then take the driver to the delivery point and other purposes. This is just one example of the expected transformation of the future automotive industry. The car will become a full-service mobile device, recognizing that this is like discovering a new gold mine for the automotive industry. McKinsey & Company pointed out that revenue from data streams and connectivity components will reach 180 billion euros (about 1.23 trillion yuan) by 2020. Such huge business opportunities not only attract automakers, but also attract Google and Apple. Class technology company.
Tony Douglas, an executive at BMW's mobile services division, commented: "The transportation industry is welcoming change. Either we are following this trend of change, profiting from new business models, or others will get ahead of it." BMW, Volkswagen Audi and Daimler's Mercedes-Benz brand has long been trying and competing in all areas from new models to passenger services. But Apple and Google's funds are even enough to buy some automakers. Faced with such threats, these traditional veteran auto companies have to embark on a new development path, even from competition to cooperation. For example, the three companies are bidding together for Nokia's map service project.
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