Not long ago, the Customs Tariff Commission of the State Council issued a document that reduced the tariff on imported cars to a red flag and alerted the entire automobile circle. The announcement said that since July 1, 2018, the reduction of import tariffs on autos and auto parts has been reduced by 10%. With the final dust settled in the import tariff reduction plan, major car companies have also stated their attitudes in adjusting the price of imported models in China. Subaru, which is dependent on imports from the entire department, also gave its final plan before the arrival in June. However, this has not ended and the imported car price war has only just begun.
Recently, one of Subaru's dealers in China, Zhongmu Subaru, organized a group buying conference with the theme of "Taxes and Taxes in One Step", further reducing the price of its models and allowing consumers to benefit.
â–² Lang Yakun, Executive Deputy General Manager of Zhongkai Subaru Automobile Sales Co., Ltd.
First of all, Lang Yakun, executive deputy general manager of Zhongmu Subaru Automobile Sales Co., Ltd., interpreted the subsidy prices of Subaru's entire series after the tariff reduction, as a result of the media presence and the consumers attending the group buying event.
According to the "Announcement on Reducing Import Tariffs for Automobiles and Parts," Fujitsu Heavy Industries Subaru (China) Automobile Sales Co., Ltd. has lowered the retail sales guide price for vehicles sold in China (except for special models), and adjusted the price, starting from June 1. The range includes four models of the Forester, Outback, Legacy, and XV vehicles, with vehicle prices ranging from 1,300-1,9000 yuan.
Although, Fuji Heavy Industries Subaru (China) Automobile Sales Co., Ltd. earlier responded to the policy of reducing tariffs and lowered the guide price for selling models in China, and the intensity is also relatively large, but it still does not seem to be "attractive." Just like this, Zhongmu Subaru gave a new plan at the group buying conference - increasing preferential prices to benefit consumers.
Then, Li Lei, Minister of Business Management of Zhongmu Subaru Automobile Sales Co., Ltd. and Director of the Greater Beijing Region, explained in detail to the guests attending the event. How does Zhonglu Subaru provide concessions to consumers?
From now until the end of August, all customers who purchase cars at the 4S shop in Zhongmu Subaru will enjoy preferential prices again on the basis of the downward adjustment of retail guidance prices by manufacturers.
For specific models, the Foresters offer 13,800-17,800 yuan. After the two price cuts, the Forester's maximum discount will reach 34,800 yuan and the maximum price will not exceed 300,000 yuan. Foresters have always paid close attention to the sub-segment of compact SUVs, but they have been plagued by prices, which has caused many potential consumers to stay away. The time has come for the two price reductions and the time has come to act.
Another compact SUV model XV discount 9800 - 10800 yuan, and ultimately its dealer in Zhongmu Subaru is priced at 18200-21100 yuan, has been close to the joint venture model of the market segment, I believe it also allows more consumers One choice.
Medium SUV Outback, discount 8,800 - 10,800 yuan, after two price adjustments, the same as its maximum price in the terminal market will not exceed 300,000 yuan, as a pure imported medium-sized SUV, this price has been somewhat exciting.
The medium-sized sedan Lishi, the Zhonglu Subaru gave a discount of 13,800-15,800 yuan, and bought a pure-import mid-size car with a terminal price of 19,100-23,200 yuan. This price is also full of temptations.
Of course, not only the entire vehicle price, as a pure imported car, the previous high maintenance cost is also a major drawback of Subaru, but these may not be a problem afterwards. This time, Zhongmu Subaru said that it will further promote the reduction of maintenance costs, promote the convenience of maintenance, and try to ensure that consumers can use the manpower and resources of the joint venture vehicles to raise an imported car. At the same time, Zhongmu Subaru is giving back to the old owners. More than 8 years old owners, the implementation of some accessories 5 discount policy.
Since Subaru entered China in 2004, Subaru's performance in the terminal market has not been outstanding, but it is not due to product forces. On the contrary, it has always held a lofty position in the eyes of consumers. Subaru has a high-quality full-time four-wheel drive system. The award-winning horizontal opposed engine has been widely recognized in the industry. However, given that all Subaru vehicles are imported vehicles, due to a series of factors such as tariffs, the price of each model under it is much higher than the same level, so there has been no breakthrough in the end market, and this time Zhongmu Subaru is After the manufacturers adjusted their tariffs in response to the cuts in tariffs, they would once again let nonprofits go and explore the selling prices, which would further boost the sales volume. As Lang Yakun said, the current situation is to lose money and earn money.
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