Traditional bicycle caught in freezing sports bike market is hot

China is known as the "bike kingdom". In the past, bicycles were the means of transportation for most people. Today, bicycles have become a new generation of fitness methods. For such changes, the emerging high-end bicycle brand merchants say that the bicycle market is a sunrise industry; while the traditional mid- and low-end bicycle dealers believe that the current bicycle market is a dark cloud.

It is understood that in the Taishan bike market, the sale of traditional bicycles has reached a freezing point, and the cycling bicycle market is booming. What causes this situation? Recently, the reporter interviewed two different types of bicycle dealers in the city.

[traditional bicycle]

There was no lack of vicious competition. Sales were frozen at Guangxing Road in Taicheng. Mr. Luo's bike shop had been operating for 16 years. He laughed and said that the bicycle market has not been as brilliant as it used to be, and sales are very low. Sometimes it is impossible to sell a car for one day.

Here, you can still find the luxury of the year: Phoenix Bicycle. Luo laughed: "However, 'Phoenix' is not a luxury now. The previous 330 yuan is now only 370 yuan. Moreover, this is a brand that only elderly people will buy. Nowadays, the general consumer price of bicycles They are around 200-300 yuan. Relative to this level of consumption, 'Phoenix' is not expensive."

Luo told reporters that although prices have been rising in recent years, the price of bicycles has never risen sharply. He analyzed that more and more new bicycle brands have emerged, but the demand for bicycles has not risen. In order to seize market share, many brands to attract customers at low prices, as time goes by, the market there is also a vicious competition for low-cost sales.

Nowadays, in Mr. Luo's shop, the most important product is the student's favorite universal bicycle and the favorite of the car owners - folding bikes. He said: "Although bicycles are no longer the primary means of transportation, they have some other functions. Students can use their bikes to be handsome, and car owners can buy folding bikes to make it easier to play outside."

Mr. Luo sighed: “The main reason is that bicycles are easy to steal. As a result, people’s desire to buy is greatly reduced. When the problem is solved, the buying boom will come back.”

[High-end bicycles]

Riding sports became fashionable and popular in the past. In Taishan, a fashionable, healthy and low-carbon sport attracted more and more citizens. That is cycling. Bicycle riders who advocate a casual and healthy lifestyle wear cycling hats, riding clothes, pedal bicycles, or cycling in the early morning or evening or on a holiday, or cycling through the streets to work in Taishan City. Place, become a beautiful scenery.

More and more people are keen to ride bicycles. Has it spurred the sales of such cycling bicycles? The board that runs the bicycle line in Qingyun Road, Taicheng is the general distributor of a high-end Taiwan brand bicycle in the Wuyi area. In his car dealership, various models of bikes and various riding equipment are arranged in an array to meet the needs of customers of different ages, genders and strata. Speaking of the bicycle market, he was quite impressed: “Five years ago, because the price is higher than that of a normal bicycle, the sales of bicycles in Taishan are still not high. Nowadays, many citizens’ consciousness begins to change and they begin to attach importance to sports, so the cold commodity becomes Hot goods."

The board told reporters that there are two types of bicycles suitable for outdoor riding: one is a mountain bike and the other is a road bike. Prices range from RMB 10,000 to RMB 3,000, with RMB 3,000 to RMB 5,000 more popular. In cycling accessories, a complete set of riding equipment, including helmets, suits, gloves, shoes, etc., costs about 1,000 yuan. He said: “Most of the customers who come to buy bicycles are middle-aged people. They have a stable career and income, and their children don’t need much care. They have more free time and more time for exercise and cycling. ”

Related links What are the types of bicycles?

â–  The types of road bikes used on smooth roads. Because of the smooth road surface resistance, the design of road bikes is more considerate and high-speed, often using lower-curve handles that can reduce wind resistance, and narrower high-pressure low-resistance tires. The gear is high and the wheel diameter is large. Since the frame and accessories do not need to be strengthened like a mountain bike, they are often light in weight and fast when riding on the road.

â–  Mountain bikes Bicycles designed for walking on off-road (hills, trails, fields, sandy gravel roads, etc.) are characterized by wide tires, straight handles, front and rear shock absorption, and comfortable cycling. Wide, multi-teeth tires provide grip and shock absorbers absorb shock.

â– Folding bicycles designed to be easily carried and packed into the car. In some places, public transportation such as railways and airlines allow passengers to carry their foldable collections and bags.

■ BMX A type of bicycle that is specially designed for extreme sports. This type of vehicle has been modified to be more suitable for stunt performances. For example, a lighter weight body, the handlebars can rotate 360 ​​degrees. This type of bicycle is most popular with young students.