China's Dongguan mold industry gradually highlights the cluster effect

The mold industry is hailed as "the mother of manufacturing industry" and is at the front end of the manufacturing industry chain, with obvious features of high output value, high profitability, and high drive. According to statistics, every 100 million yuan in the mold industry can drive about 10 billion yuan in the development of related industries. According to Luo Baihui, executive director general of the International Die and Hardware & Plastic Industry Suppliers Association, China’s mold sales are currently among the highest in the world. The tendency of foreign mold manufacturing industry to gradually transfer to China and multinational corporations to purchase molds in China is very obvious, many international giants They also moved their R&D centers and manufacturing bases to China, which provided good conditions and opportunities for the rapid development of China's mold industry. The mold industry has a very broad market prospect in China, and has become the “sunshine industry” that the country has encouraged to develop. As an international manufacturing city, Dongguan, the IT industry, precision machinery and other industries continue to develop rapidly, and the prospects for the development of the mold industry are also growing.

The “Hengli Mould” brand is located in Hengli Town in the east of Dongguan City. In recent years, it has seized the opportunity to develop the mold-specific industry. After years of fostering and gradually forming a mold industry cluster, after being rated as a mold professional town in Guangdong Province, it has recently been recognized as the first batch of key industrial clusters in Dongguan. Since the beginning of this year, more than 700 million yuan has been invested in mold enterprises. The proportion of the mold industry to the total industrial output value of the town is close to 30%, and the pillar industry status is very prominent.

All along, Hengli Town Mould and Factories Stores are mainly scattered operations. They are small in size and have not been able to form scale advantages and brand image. As a result, the overall technical content and competitiveness are low, and the scale development has become a professional platform. The transition from decentralized management to centralized management of mold processing factory stores, from the natural development to the promotion of industrial aggregation and upgrading, the formation of the brand characteristics, improve the key to industrial efficiency.

With the work spirit of the Dongguan Municipal Party Committee and Municipal Government on promoting the optimization and upgrading of industrial clusters and promoting the sustainable development of industrial clusters, Hengli Town has combined the work ideas of “Strengthen the Industry, Promoting Transition”, and persists in developing the Hengli Mold manufacturing specialty industry and encouraging molds. Manufacturing industry optimization and upgrading and bigger and stronger.

In 2010, the output value of the mold manufacturing industry in the town is expected to exceed 3.5 billion yuan, accounting for more than 30% of the total industrial output value. Over a hundred million yuan in output value of Zhongxin, Fuyu, Xinda, Chuangying and a number of large-scale mold manufacturing companies become Hengli town mold industry's backbone, renowned in Asia.

In order to further promote brand building of Hengli’s mold brand, increase awareness and influence, and expand brand effect, Hengli Town starts with strong support to ensure the healthy development of enterprises, strengthens government guidance, and firmly establishes the importance of brand building in economic work. Encourage enterprises to cultivate more brand-name products, well-known trademarks and exempt products. They also actively applied for collective trademarks of industrial cluster services, implemented brand strategies, and promoted industrial branding and product branding.

In addition, they intensified publicity efforts to build a nurturing platform. On the one hand, establish a public information platform for brand building. On the other hand, we will focus on the formulation and implementation of the brand-name cultivation plan. We will make a thorough investigation, highlight key points, and provide targeted guidance.

In addition, it also actively helps companies to strengthen basic work such as standardization, measurement, and quality inspection, and further improve their detection and technical capabilities. It also cooperates with universities and colleges, brand management consulting agencies and training institutions at home and abroad to cultivate brand building talents in the government and enterprise level.

At the same time, it will further strengthen the work of cracking down on bad governance and helping superiority and inferiority, increase the crackdown on brand-name infringements, protect the legitimate rights and interests of brand-name product manufacturing enterprises, and protect the development of brand names and products.

Occupying the commanding heights of the mold industry has a good foundation, Hengli Town leaders are deeply aware that building a modern industrial manufacturing base must rely on a modern business platform to make the Hengli Mold manufacturing industry distinctive in its characteristics, agglomeration benefits are obvious, and supporting industries are perfect. It will help improve the level of investment promotion and make the Hengli Mould Industry bigger and stronger.

Broad vision determines the high end of the business. The town government of Hengli Town appointed the construction of Hengli Huiying (International) Die & Mould City as an important carrier of the mould industry cluster, based on the technical support of universities and scientific research institutes, and the combination of production, study and research as the core, and based on Hengli Le, facing Dongguan. Affecting the Pearl River Delta and radiating all of China as its goal, and actively building professional technology innovation platforms in towns.

Industry Alliance Standards Optimizing Industrial Clusters A few days ago, Dongguan, Guangdong Province, formulated and issued several industry standards such as “Changan Hardware Mould” and “Hengli Plastic Mould” to provide technical support for the further transformation and upgrading of the local mold industry.

There are more than 1,000 mold companies in Dongguan with an annual output value of 20 billion yuan. However, because of the relative lag in national standards, the indicator requirements are low. According to the characteristics of this industry cluster, the local government and companies have drawn up the eight mold series alliance standards with reference to Japan's mold industry standards. After the implementation of the industry alliance standard, the overall quality level of the mold was effectively improved.

According to Luo Baihui, executive secretary general of the International Die & Metals and Plastics Industry Suppliers Association, the appropriate industry cluster was selected to implement alliance standards to raise the threshold of industrial technology and eliminate non-standard production. At one degree, the development of industrial clusters was optimized and the area was improved. The overall competitiveness of the brand has formed a joint operation model of “government + industry association + enterprise”.

In order to encourage enterprises to actively participate in the formulation of standards, the Dongguan municipal government also has a policy orientation and funds incentives for enterprises. For example, the “Measures for the Implementation of the Standardization Project for the Promotion of Manufacturing Industry in Dongguan City and Operational Regulations” promulgated last year stipulates that each leader shall formulate a league standard and award 50,000 yuan. In addition, two to three technical standards pilot towns and streets are funded each year, and each pilot township subsidizes 200,000 yuan. Each year, 10 pilot companies with technical standards are funded, and each pilot company subsidizes 50,000 yuan. From the perspective of the government, the development of industry alliance standards and wide implementation can solve a series of problems of non-standard production, and then create industrial cluster brands.

At present, Dongguan has participated in the preparation and revision of 205 international, national, industrial, and local standards, including 4 international standards, 110 national standards, 81 industrial standards, and 10 local standards. 11 industry alliance standards have been formulated and issued. The scope of business participation has also been expanding, covering the city's electronic information, food, hardware, building materials, textile and clothing, electrical machinery and other key industries.