Gao Bo, President of Jaguar Land Rover China Region: Grasping Leaders of Segment Markets

Daily Economic News (NBD): To what extent has Jaguar Land Rover made domestic production and which companies are talking about cooperation?

Gao Bo: Jaguar Land Rover has the intention to seek partners in China. When and with which partner, we will publish news when we can make it public.

NBD: I have a concern about Jaguar Land Rover domestically. After setting up a joint venture company, how do I maintain Jaguar Land Rover brand purity?

Gao Bo: We established a joint venture company to learn from many joint venture companies in China. We will retain the core values ​​of Jaguar Land Rover. One is the brand that was founded in 1935, and the other is a brand that was founded in 1948. Both brands have very a long history.

China's auto parts and components have grown rapidly. There are many excellent manufacturers. Jaguar Land Rover’s local production will be procured and produced in accordance with British standards. The UK headquarters’ Central Purchasing Group will assess Chinese companies. Jaguar Land Rover will not simply enter China, nor will it take short cuts.

NBD: Jaguar Land Rover China production must have a sales requirement. We must talk about the advantages of scale. Is the sales pressure from the headquarters to you?

Gao Bo: As of now, Jaguar Land Rover has sold 200,000 cars worldwide this year. In 2010, the Chinese market was very well sold. In 2011, it will surely increase dramatically. Jaguar Land Rover emphasizes that its segmentation market is different from its competitors.

We are full of confidence in China's future market and ensure that Jaguar Land Rover's rapid development of China's business through strategic execution ensures that it will not blindly pursue sales figures. The brand's connotation and customer base are the most critical. These basic skills are well done and sales will naturally be realized. rise.

NBD: After Volvo was acquired by Geely, there has been a question of insisting on mass luxury cars or continuing to stick to the original line. Li Shufu’s idea is definitely made popular, and Jaguar Land Rover wants domestic products to emphasize scale advantages. Does this mean that Jaguar Land Rover will also change? Previous route?

Gao Bo: Jaguar Land Rover will not change the development path. The global market strategy is to establish the leading position of the market segment. The Chinese market strategy is similar to the global strategy. Jaguar Land Rover wants to lead the segment market, and Jaguar Land Rover's target customer group is to satisfy discerning consumers.

NBD: Is the position of the Jaguar Land Rover segment too narrow, can it meet Jaguar Land Rover's demand for sales?

Gao Bo: We have conducted surveys on the market segments of Jaguar Land Rover. These people are very tasteful and personal, and have unique insights and ideas on luxury goods consumption. This group of people has two market segments. One is mainly for comfortable rides, the other is driving pleasure. We will introduce new products according to customers' different needs. In 2011, we will have more product choices available to China. consumer.

NBD: Jaguar Land Rover is two brands with a long history, how to give it a new era of spirit?

Gao Bo: Although the Coventry football team is not a championship football team, Jaguar Land Rover is the most influential brand in the region. Jaguar Land Rover is facing new opportunities for development. As a Jaguar Land Rover spokesman in China, we need to send Chinese information back to the UK headquarters so that They make correct judgments on products.

The UK headquarters is listening to the voice from China. The headquarters will provide more support to China and achieve unity and simultaneous management.

NBD: How do you see the future growth rate of China's luxury car market?

Gao Bo: Many people predict that by 2018 or 2020, China's luxury car market share will reach 1 million. I think these predictions are conservative. The Chinese market has unlimited opportunities to explore, and some luxury cars with differentiated, high-quality, emotional, and individual characteristics will grow at a rapid rate.