Recently, it was learned from the organizing committee of the Xinjiang Coal Expo that Great Wall Lubricants and the show had reached an agreement on cooperation matters and formally signed a cooperation agreement. Great Wall Lubricants entered the Xinjiang Coal Expo for the first time and will display its latest products during the exhibition from July 13-15, 2015. It will truly practice the establishment of an internationally renowned brand of lubricants and lead the healthy and sustainable development of China's lubricant industry for the development of China's economy. Corporate mission to make the greatest contribution to energy security.
Great Wall Lubricant is a lubricant professional company established by Sinopec to meet the international competition in the lubricants market. It integrates lubricant production, R&D, storage, transportation, sales and service. It is the largest and internationally leading lubricant oil production and sales group in Asia. With leading innovative R&D capabilities and world-class production equipment and process technology, the products include engine oil, industrial gear oil, hydraulic oil, grease, antifreeze, brake fluid, metalworking fluid, marine oil and lubricant additives, etc. 21 More than 2,000 varieties are widely used in aerospace, automotive, machinery, metallurgy, mining, petrochemicals, electronics and other fields. Quality meets International Organization for Standardization (ISO), American Institute of Petroleum (API), European Automobile Manufacturers Association (ACEA) and other standard requirements.
Yang Weilin, head of Great Wall Lubricant Xinjiang, told reporters: “We participated in the Xinjiang Coal Expo for the first time in 2015. The Xinjiang Coal Expo is a highly professional and high-quality energy event, along with the energy production of the Silk Road Economic Belt. The implementation of the consumer revolution action plan and the development of Xinjiang as a frontier will surely start the shooting of our company towards Central Asia and Europe."
Xinjiang Coal Expo is one of the two major coal exhibitions in Asia. It has been successfully held until the 12th session. It has a high reputation and popularity in China and Central Asia. Today, the Coal Expo has established long-term strategic cooperative relations with the United States, Britain, Germany, Australia and many other countries. Coal Expo has become an exchange platform integrating brand display, new product launch, technology exchange, trade cooperation, promotion and international forums. It has become an authoritative organization for people in the industry to understand the market direction, display scientific research results, and publish procurement information. The authority in the industry makes it famous in the global coal field.
With the arrival of the new normal period, the lubricant industry is facing new challenges, Great Wall lubricants all-round force, integration of brand advantages, the brand strength of Great Wall Lubricants will certainly be a higher level. The brand strategy relates to the long-term development of the company in the future market and is the core competitiveness of the company. This time, Great Wall Lubricants teamed up with Xinjiang Coal Expo to display corporate image, expand brand awareness, and adhere to the path of professionalism and internationalization. Constant changes in the market environment, timely adjustment of corporate strategy. Xinjiang Coal Expo will surely help the development of Great Wall Lubricants and accelerate its development towards internationalization.
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