Just as the overall LED market price war and marketing wars are inextricably linked, the LED lighting market is rapidly growing into a new nugget point in the LED industry chain. Last year, the global LED lighting market reached 13.7 billion US dollars. It is expected that this year will exceed 35-400 billion US dollars, indicating the huge scale and growth space of the LED lighting market.
In the era of great development of the LED industry, it is not only a good era, but also an era that is difficult to grasp. Because of the rapid growth of development, the competition in the LED industry is extremely fierce, and the survival and protection warfare of LED lighting companies has also been opened. Curtain.
The LED lamp enterprises are mainly concentrated in the Pearl River Delta of Guangdong. Most of the enterprises are doing downstream application products. There are fewer enterprises that make large-scale LED packaging. There are more LED indoor lighting and outdoor lighting, and the product types are more abundant, like LED suction. Ceiling lights, LED bulbs, LED ceiling lights, etc., are commonly used indoor LED lighting products. Other companies that have traditionally used traditional lighting are also transforming LED lighting, which has forced LED lighting companies to develop their own sales channels. The channels of some LED factories are mainly traditional channels, engineering channels, and e-commerce channels. More and more LED light companies have found that if it is only a single sales model, it is difficult to meet the needs of enterprises. It is necessary to establish a diversified channel model to survive. At present, many LED companies are still seeking The state of existence.
So how do you do it, can small and medium-sized LED companies develop better? First of all, technology is still the core of the development of LED lighting industry. LED manufacturers must improve the technical level of LED products and ensure product quality. At present, due to fierce competition, the quality of LED lamps on the market is uneven, and many low-end products are pouring in. The market, the advantages of LED lights can not be reflected, in addition, some companies use ultra-low prices to promote sales, product cutting and reducing materials, reducing product quality, these will disrupt the entire market of LED lights, and thus also self-proclaimed brand. Such a company will eventually be eliminated.
Secondly, small and medium-sized LED lamp manufacturers must survive in the LED lighting market. They must be put into the market, find the right positioning, and do a good job in product pricing. Is it high-end or economical, whether it is for dealers or for engineering? These need to be considered first, positioned well, in order to accurately position the market and find the way to differentiate the company's own development.
With the improvement and maturity of the LED industry's overall industrial chain, the LED lighting market will inevitably experience the irrational growth of profiteering to the meager profit brand management process. Therefore, while brand building and standard operation will become increasingly hot spots in the entire LED lighting market, SMEs should also seize the opportunity to vigorously develop their own brands.
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