In order to get rid of the dilemma, the South China region mainly includes Guangdong, Hainan, Guangxi and other provinces and cities. Compared with other regions, South China is the most concentrated production area for lighting and lighting manufacturers. In addition to the well-known Chinese lighting capital of Zhongshan, the ancient town of Zhongshan is located outside of South China, in addition to Shenzhen, Foshan, Huizhou, Jiangmen and other production areas can not be underestimated.
Surrounded by lighting and lighting production areas, the pressure of lighting business in South China can be imagined, especially in the major producing areas are actively creating a comprehensive exhibition platform. In Shenzhen, Guangzhou and other places, we have seen that neither local consumers nor foreign customers care about the distance, which makes the test of South China lighting manufacturers increasingly strict.
In South China, due to the close proximity to the production area, and the lighting market has been developed for decades, the price, configuration, and profit of the lantern products have become increasingly transparent. Although the market cruelty is foreseeable, it has also created the overall market in South China. Normativeness and maturity are slightly better than in other regions. At present, the domestic market and the foreign market are shrinking simultaneously. The overall performance of the lighting market in South China is slightly dull, but the competition is still fierce. Therefore, in such a situation, if South China lighting companies want to stand out from the crowd, they need to spend more time and think differently.
First, start with the lighting brand. It is undeniable that the terminal market in South China is more inclined to the brand monopoly model than other regions, and pays attention to scenario-experience consumption. At the same time, for the choice of lighting brands, South China businesses are also more rigorous and cautious. The product style, product design, R&D team, price positioning, delivery cycle, brand planning and marketing efforts of the lighting brand are all within the scope of the assessment.
Second, start with the segmentation field. The market cake is there. If you want to eat anything, it may lead to nothing to eat and not enough. To this end, lighting companies in South China have paid more attention to the control of market segments. This kind of control stems from the analysis of geographical market, the difference of product style, the misplacement of brand positioning, or the differentiation of customer groups and the change of sales strategy, so that they can always maintain a competitive advantage position.
Third, starting from the comprehensive strength; product, brand, display, promotion, sales, service can not be less. In South China, lighting businesses pay great attention to the creation of their comprehensive strength. One-stop lighting lighting procurement, integrated lighting solutions, experiential space display, brand image promotion planning, etc. are also common, and have received strong support from lighting manufacturers.
In the field of e-commerce, South China lighting companies are also working with manufacturers to make a useful attempt. If the manufacturer promises that the online store only sells classic models, and the price is lower than the physical store, or combined with the national brand lighting store, the implementation of online and offline combination, layout market. Although e-commerce temporarily has limited impact on the terminal market, South China lighting companies are more optimistic about their future development prospects.
Guangdong Guangzhou City chooses brands to consider the comprehensive strength Guangzhou Mingda Lighting General Manager Lin Shaojun We mainly operate modern lamps and crystal lamps, mainly white crystal and low-pressure crystal lamps, brands such as Huaxin. I have always been more optimistic about the application prospects of crystal lamps and terminal consumption. At present, more and more families choose crystal lamps during renovation, especially in the living room, and this segment has been deposited for more than ten years, and the market prospects are promising.
At present, the market for crystal lamps is under great pressure. As the real estate market has not been effectively improved, the domestic market demand has dropped sharply. At the same time, foreign markets are also sluggish. Orders intended to be sold to Europe and the United States have dropped sharply year-on-year. The development of a lighting brand needs to consider its comprehensive strength, especially the category of crystal lamps. Style, design and price are very important. Only products and brands with good workmanship, fashionable design and high cost performance are worthy of long-term holding.
At present, the crystal lamps of our shop are all LED light sources, and the application of LED light sources is very wide. Nowadays, consumers will conduct online and offline comparisons. E-commerce has already impacted the business of the store, but the e-commerce model also has its shortcomings, such as on-site experience and after-sales, so the impact is limited.
Chinese lamp followers sharply increase Guangzhou Huayi Lighting General Manager Fu Huayu Guangzhou is one of the most important economic and cultural centers in southern China. Nanyue culture and traditional culture are well preserved. At present, the store mainly operates a variety of Chinese-style lamps. According to the analysis of customer sources, middle-aged and elderly people who have certain economic strength and love Chinese traditional culture are the main buyers. However, more and more 80s have become followers of Chinese lamps.
The Chinese-style lamp brands in the store mainly include Xiangmuju, Jingboyi and Jingtaofang. In the lighting industry for ten years, Chinese lamps have always been my choice. However, as far as the market situation this year is concerned, due to the economic downturn and the sluggish real estate development, the business of the store has been greatly affected. In addition, the geographical location of Guangzhou and the ancient town are quite close, and some customers are diverted.
Considering the Xiangmuju brand comprehensively, it is in a leading position in the Chinese-style lamp field, whether it is product style update or product quality assurance. I am more optimistic about its development. At the same time, at present, Chinese-style lamps are gradually beginning to use LED light sources. The development of e-commerce has impacted many industries, and stores need to do the ultimate in on-site experience and after-sales service that online shopping cannot do. At the same time, online and offline prices have become a trend, and all of this requires us to actively respond.
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