4S shop is a sales shop integrating car sales, maintenance, accessories and information services. 4S shop is a kind of automobile franchising mode with “four in one†as the core, including vehicle sales, spare parts, service, and information feedback.
The passenger car market sales system has basically adopted the 4S shop model. In the competitively stimulating passenger car market, the 4S shop model can exactly meet the needs of users. After years of development, the passenger vehicle market has gradually matured, and the consumer's consumer psychology has also been diversified. The requirements for product quality and after-sales service are getting higher and higher, and the 4S store model has emerged to meet the needs of the market and users.
The commercial vehicle industry is roughly similar to the sales model of passenger vehicles in terms of sales channel management. From the sales model of 4S to the sales model of 3S, there is not a single “S†but it does not affect the enjoyment of product after-sales service levels for commercial vehicle users. On the contrary, the commercial vehicle 3S shop model fully has the 4S shop function, but on the information feedback (Current Survey), commercial vehicle companies and distributors have reached a tacit understanding and need not be included in the sales system.
Compared to passenger cars, commercial vehicles have their unique properties. We know that commercial vehicles generally appear in the form of production materials. It is difficult for such words as “life luxury goods†or “travelling tools†to be integrated with heavy trucks, bulk cargo, and light trucks.
“Now many customers ask me why they call 3S shop. It feels like there is nothing missing. In fact, the 4S shop has four aspects, one is sales, the second is after-sales service, the third is spare parts, and the fourth is information feedback.†Beijing General Manager Xiao Zhiming of Ford Motor Sales Service Co., Ltd. said in an interview with reporters, “However, as a special consumer product for commercial vehicles, information feedback between manufacturers and users is something that every dealer must do, so we’re called 3S, in fact, we are fully equipped with 4S capabilities."
In the commercial vehicle industry, companies have already tried this 3S sales model. As a joint venture company in the Chinese commercial vehicle industry, GAC Hino pioneered the commercial vehicle 3S shop model, and under the huge sales pressure of the current commercial vehicle market, it stepped in step by step, achieving a match between production capacity and sales volume, and a win-win target between distributors and manufacturers. .
"Guangxi Hino is the first to adopt the 3S service model, mainly to implement this service concept for commercial vehicles, especially mid-to-high-end commercial vehicles, to each customer. GAC Hino's 3S store sales model has concentrated on All the functions of the 4S shop, sales, after-sales service, including parts service and information feedback, GAC Hino 3S is entirely 'four in one' application model." Xiao Zhiming talked about GAC Hino dealer sales model Said.
The reporter of the China Commercial Vehicles Network believes that after years of development in the commercial vehicle industry, especially after the baptism of the financial crisis, the sales market has become more mature. Dealers do not think that commercial vehicles can be bought on the roadside, and the old sales model will Impact on the customer's choice and use of vehicles, resulting in reduced recognition of commercial vehicle users.
Regardless of whether GAC Hino uses the 3S shop sales model or the 4S shop model, it is mainly through this model that allows users to enjoy some services such as maintenance and car purchases, and provide users with elegant car selection and car purchase environment. Users can get timely maintenance services after buying a car.
GAC Hino 3S shop
For information feedback, Guangzhou Automobile Co., Ltd., through communication with distributors, can collect customer feedback information in a timely manner. According to statistics, more than 95% of customers highly praise the quality of GAC Hino's products, and the end user's driving history has reached 120,000 kilometers.
The reporter of China Commercial Vehicles Network believes that in the face of a fierce competitive environment, Guangzhou Automobile Co., Ltd. combines its own reality, comprehensively analyzes the situation and adjusts its marketing policies in due course. In order to open the market faster, through the sales model of 3S stores, commercial vehicle companies and distributors established a mechanism to “understand changes, adapt to changes, study changes, and lead changeâ€, and realized the growth of commercial vehicle companies and distributors. Common profit.
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